There is something perfectly simple and catchy about the Wii eShops theme song. Its been remixed and parodied, even becoming the perfect sketch fodder for Nirvana the Band the Show. Youre probably already humming it right now.

While that music was so iconic, there is a surprisingly practical reason that later system shops, like the Nintendo Switch, didnt feature a theme song. That trend will continue on Switch 2.

“Unlike back then, the eShop now has lots of videos that are showcasing the games,” Nintendo Switch 2 producer Kouichi Kawamoto said. “We didnt want to intrude on that, so we dont have music there.”

I asked this in an interview that took place after these same Switch 2 hardware developers did a longer press conference with a large group of press in New York on Wednesday. During that interview, another Switch 2 developer, Takuhiro Dohta, said Kawamoto had “strong feelings” about the eShop. Kawamoto followed up that he “probably booted the Wii Shopping Channel the most out of any application [on the Wii].”

Kawamoto did tell me the Wii Shopping Channel music still gets stuck in his head, which of course it does.

As for actual improvements to this quiet Switch 2 eShop, Kawamoto said on Wednesday his focus was performance.

“I wanted to make sure that it was a smooth experience. That the scrolling of the list doesnt stall, that its very smooth, pages load fast,” he told the room in New York.

Well see more of the Switch 2s eShop when the console launches June 5.